Working in broadcasting, whether on radio or TV can be a very enjoyable way to make a living. The allure of broadcasting makes the competition fierce; however, those that are the most successful have the ability to speak the language and can write and deliver broadcast worthy material. Careers in TV/Radio gives the student a thorough look into the structure of the broadcasting industry as well as the hands-on training needed to allow the graduate to eventually work on-air and/or on-camera. Upon successful completion of the Careers in TV/Radio program, graduates will be qualified to apply for entry-level employment in one or more of the following positions: broadcast sales, broadcast promotions assistant, traffic assistant, commercial copywriter, board-op, on-air personality, radio production, radio news reporter or radio sportscaster in a small market, TV news reporter or TV sportscaster in a small market.

•Fundamental Concepts of Broadcast Operations 96 hours
•Broadcast Performance and Journalism 48 hours
•Performance Development for Radio and TV 80 hours
•Career Development 80 hours

Sheffield’s Careers in TV/Radio Program consists of 102 hours of lecture and 202 hours of lab, totaling 304 hours. Core classes require 280 hours and 10 hours of lecture and 14 hours of lab are required for electives. The classes are held four days a week in four-hour sessions lasting approximately 23 weeks.

 

Course prerequisite: None
Course Description: This course is designed to introduce the student to specific terminology and language of the broadcasting industry. The student will learn a wide range of information from the history and structure of the broadcasting industry to how radio and TV stations are managed, operated, and programmed. Studio technical and production labs give the foundation needed to become comfortable with all studio equipment and the daily logs that are used to schedule each broadcast day.
There are 15-2 hour lectures and 4-4 hour lectures and 1-1 hour lecture for a total of 47 hours of lecture. There are 15-2 hour labs and 4-4 hour labs and 1-3 hour lab for a total of 49 hours of lab. This component has 96 total hours.

 

Course prerequisite: Fundamental Concepts of Broadcast Operations
Course Description: This course is designed to introduce the student to the basic skills of writing for broadcast as well as beginning editing skills. The student will learn how to develop a style and how to handle an interview with a celebrity. The student will also gain knowledge of drama and how it impacts on the broadcast industry. Hands-on lab exercises will focus on how to stylize and edit what they have created.
There are 4-2 hour lectures and 5-1 hour lectures for a total of 13 hours of lecture. There are 6-2 hour labs and 5-3 hour labs and 2-4 hour labs for a total of 35 hours of lab. This component has 48 total hours.

 

Course prerequisite: Broadcast Performance and Journalism
Course Description: Students are taught the fine points of performance. This component also teaches how TV programs and commercials are produced. Students will divide into two groups during this segment of their training. One group will receive emphasis strictly for radio personality work and the other track will be for those who desire a future in news, be it radio or TV. Students will develop an ability to perform both on microphone and on camera in a way that entertains a listener or viewer. The student will learn how to polish their skills and develope as a credible Radio and/or Television talent.
There are 6-2 hour lectures and 2-4 hour lectures for a total of 20 hours of lecture. There are 11-4 hour labs and 8- 2 hour labs for a total of 60 hours of Lab. This component has 80 total hours.

 

Course prerequisite: Performance Development for Radio and TV
Course Description: This course is designed to give the student a thorough understanding of the various employment opportunities in the industry. They will learn how to take a targeted approach to gaining employment and advancing their career. Interview skills as well as the best format for audition tapes are explained and put into practice during labs. Students will also learn the proper standards and structure for cover letters and resumes. Each student will create the appropriate documentation needed in order to secure employment.
There are 8-2 hour lectures and 1-4 hour lecture for a total of 20 hours of lecture. There are 16-2 hour labs and 7-4 hour labs for a total of 60 hours of lab. This component has 80 total hours.The Careers in TV/Radio Program has 102 hours of lecture and 202 hours of lab for a total of 304 hours.